A leading pool & spa company in Pafos area since 1985, Shipshape had an established logo that needed an up-lifting to an appropriate technical and optical aspect. Simplifying the icon and working on the type of the logo we manage to build a clear and solid image of the brand.
Pools & Spa Services
Paphos - Cyprus
Logo re-design, Product Labels, Advertorial, Store Displays, Business Cards, Letterheads
The upgraded identity had to bring out the character and mood of their products but also services. A colorful yet corporate "spirit" throughout their stationery was an ideal solution to improve their image.
Their products specialize in pool chemicals for maintenance. With an already recognized icon, the whale tail, and considering the amount of information, text and handle guides that accompany a chemical product label; we wanted to merge all these with the colorful factor, that was decided for their visual brand.